Advantages, Limitations and Unique Qualities

This is a relatively straightforward idea evaluation technique, although it can be used in idea generation.

1. Select one of the ideas / possible solutions.

2. Brainstorm as many advantages of this as you can.

3. Once you have got to a limit oon advantages, try and Brainstorm all the dissadvantages.

4. Swap mindset again, to try and find all the unique, new or unusual qualities about this idea / solution.